Aide et Action | NGO working on education > MEDIA > Events & Campaigns > Brand Solutions Workshop in Sri Lanka


Are you any senior and middle managers of the Advertising Agencies or Marketing Organisations focused on Brand, Marketing and Brand Development? Are you also an Individual brand owner and have a start-up and planning to enhance branding?

Then you must attend BRAND SOLUTIONS workshop!


Facilitator of the Workshop – Sanjeev Kotnala is the Founder of INTRADIA WORLD – Management, Marketing and Brand Advisory, based in Mumbai. Sanjeev has a rich experience of 28 years. In his first 17 years, he worked with leading advertising agencies namely; MUDRA, JWT and LINTAS in India. There he had the opportunity to contribute across a diverse set of categories like, Insurance, Banks, Automobile, Mobiles, Fabric, Hotels, Media, etc. For the last 10 years, before starting his venture, he was the National head for ‘Brand & Marketing’ at Dainik Bhaskar Group- India’s largest newspaper group. His profile is attached for further reference.

About the Workshops – ‘BRAND SOLUTIONS’

In August 2016, Sanjeev Kotnala conducted a similar workshop in Colombo for corporate brand custodians managing brands for their respective companies. In the workshop, he focused on brands only objective – the need to command a premium in the market. He took the participants through a journey helping them understand the brand ecosystem and business. He pushed the idea of always developing a brand with a futuristic view and efficiently using the most potent mediums for the brand promotion, i.e. Consumer by transforming them into ‘Prosumer’. The group was exposed to interactive ways to generate creative solutions for the brand to tackle an issue or exploit an opportunity.

The participants thoroughly enjoyed the engaging workshop sessions and rated it to be one of the most effective training sessions attended by them. The success of the first workshop and the requests we received from corporate, we are holding the workshop again in October 2016.

About the workshop – Brand-i

BRAND-‘I’, is helping you BRAND yourself. In this, Sanjeev will take you through a series of activity, processes that will help you identify your core, issues, capabilities and barrier. It will help you take a well-defined direction. Adapting BRAND-‘I’ will enhance your brand value. It will give you a positioning in the peer group, friends, family and importantly the work environment.

I-Branding will ensure that every one of your conscious effort is aimed toward building a desired platform and perception of self. You will stop doing what dilutes your brand and what is against or beyond you ‘The Brand’. It will help you realize that the REAL YOU.

Target audience of the Workshop

Senior and middle managers of the Advertising Agencies or Marketing Organisations focused on Brand, Marketing and Brand Development. Individual brand owners and start-ups will also find this useful for their brand work.

 Only 30 participants per workshop ON FIRST COME FIRST SERVED BASIS

Workshop Feefee

Fee includes workshop material, lunch, tea/coffee and snacks.  The workshop fee will go towards covering the cost of this workshop.


Fees – pay by an account payee cheque
or demand draft (payable at Colombo) in favour of Aide et Action Sri Lanka or through a bank transfer to the following bank details:


Account Number: 8580045788         

Bank: Commercial Bank, Dehiwala

 For the Registration please contact;

Mr. Glenfrey De Mel,
Regional Head – Resource Mobilisation & Brand Building, Aide et Action – South Asia.

Mobile – 0777 883443, 0759 883443


Mr. Nawzer, Marketing Manager, ILEAD International Academy

Mobile – 076 9029959